Archive for May, 2006

Definition of Web 2.0 – I think I have it…

May 29, 2006

Okay, this is my attempt. Because we need to get over the words, accept the terms and realize what a great thing is happening, lets move on and get back to evangelizing the potential of the 'second coming'…yes?…coool


Web 2.0 is the next web after the first adoption of 'the' web. It's called Web 2.0 to collectively categorize, and make 'open source' as popular in mainstream as it has with the developer world, were sharing content was and still is the norm. Web 2.0 opens the doors for user freedom in interacting with web content and applications…

Effectively, Web 2.0 is the category and it just means it is a 'social web', rather than the first web being a 'business web'.

Web 2.0 Social Web-applications are the platform that makes up the 'social web'.

What is the social web of the next Internet (Web 2.0)…????

Web 2.0 – the social web…n. "anything innovative that enables a high level of the user's social interaction and status on the web".

– the medium of the social web is currently the internet.

Definition of the Web 3.0…well..Web 3.0 – 'Digitalizing the web' will be the web becoming not just the internet, but become the web of devices/infrastructure that will make up one big collective network and infrastructure, which will become the new platform (mobile, home tech system, internet wireless grid, tv, transport vehicle's internet systems, anything that is a network can deliver content and connect in as a 'digital web'.)

You don't believe me then check this out at Vodafone…"future" of virtual braclet, electronic newspaper and digital wallpaper…a must see.

I will think of a simple definition for Web 3.0 – Digitalizing the web later…anyway…back to Web 2.0 – Social Web…

– Characteristics of the social web…the latest innovations…

  • RSS (really simple syndication) of content
  • Interactive chat sessions
  • User generated content
  • Mashing of current technology services and delivering more specialized offerings (using google maps and plotting crime or housing prices)
  • Community moderated and rated content
  • Track backs and Ajax
  • Connect with friends in real time (online now)
  • Share content and files fast
  • Stream music and generate intelligent suggestions of like tastes to you.
  • Comment on anything.
  • Share anything you couldn't before, eg. calendars
  • Create your own, DIY media

Deep infiltration of conversation in the new Web

May 29, 2006

Imagine you are in the real world for a minute (some of you may say, I already am, some of you may need to unplug from your computer), and you tell a friend/work collegue something you are so passionate about, or have an idea about and your friend/work collegue tells another friend just how amazing you are and how much you know on a particular topic and that friend tells another friend and before you know it the 'grapevine' knows how good you are on the topic (say, I know a great fitness trainer, he's really into new age wellness and health and trains some really amazing people etc). All of a sudden, it comes back to you when you start getting queries about your knowledge.

Have you ever met just an everyday person and just thought, wow they are so interesting and amazing? And how other people you meet think the same way? Interesting people are everywhere, but we don't all get to search for them and read their knowledge or passions, it's just happens by word of mouth and refferal. Traditionally, it's only if a topic is hot or challenging that journalists seek out interesting people to interview, because they don't have the time nor the space in the newspaper to interview all the interesting people out there.

Enter the internet. In this world whatever you write or produce and published out on the internet is captured forever. Enter Web 2.0, and the tools I have been talking about enable this social web of chatter and more chatter. But the very unique and interesting thing is that this 'chatter' is that it is actually people reacting and interacting with a site and talking about it with other people. Other people, see this 'chatter' think hey I want to join in and the chinese whisper is recorded down in text and the conversation spreads like wildfire to a very large audience (hundreds, thousands, millions – if your good).

It does make you think about what you put down in text…hmmm

What has this got to do with "Deep infiltration of conversation in the new Web"?

Well, in the past if you went to a website and liked the content, you couldn't tell the owner about your feedback and more importantly comment on the content on the site, giving your opinions. Generally, owners of websites received feedback via a 'contact form' and you really didn't think that your comments would heard of or even taken seriously enough to have a full blown dicussion for others to join in.
However, with blogging you can post your knowledge on the web. Visitors can read this, comment, link to the post if they like and even subscribe to the content. Visitors can also talk about your post and provide a link to your post within their post. It's like a volunteer 'reciporcal' pat on the back on the content the blogger and the visitor have talked about on their blogs. (Great for the topic and even better for the writers).

Take a site like Newsvine…you can read, write and discuss the news. All this content being generated by users, gets spread out like 'fast auto-chinese whispers' (for science geeks out there, like neurons spreading the message from the brain) it's that fast, it's like a "conversation virus", out all over the web, as people talk about specific news and linking back and forth to the site and with each other, the conversation around just one article of news gets talked about not only on the site but spread out into the blogging community and beyond. This is deep infiltration. This is reaching everyday people and allowing masses of people to join in the conversation in small groups, like one big giant cocktail party with an open invitation to anyone that's interested. Guess what it's all free chatter that's traceable…

Whereas if you look at search engines, their rules make it so only the sites that have large traffic prevail, are the most famous (by their PR budget)… it's a cocktail party on invite (remember you have to look good too). In the social web, it is the most talked about that prevails (it's smart likeable content). 'Long conversations' are very important in Web 2.0, because to each person that enjoys passions in their lives they can reach out to more people, than they could ever meet in a lifetime, and share the same interests  with a large audience from all over the web and from different countries. You can also reach out to 'the' most amazing people, that talk about you (that you would never imagine in your dreams would want to talk about you)!!! ie. scobilzer mentioned minti in his blog!!! Cool eh?

The key thing here is that the social web allows, links and pages from the users creative works to be viewed by many people. Web 2.0 sites enable this, encourages interaction, collective discussion and input, which is all captured and sent out into the internet ready for anyone out there ready to jumb into the conversation. And you can search anytime at technorati or feedster on what is being talked about at this very minute.

It's free to talk and spread the word?… Now that's Powerful.

Share in innovative ways

May 6, 2006

What makes something successful? When many people collectively decide it is so. How many? It was 27 million for myspace. In Web 2.0, social networking has proven so far to work for the masses. myspace we all know, it not the first, remember AOL, Amazon and ebay. It must also, I believe innovate a target market, in this case the 'youth market'.

Why didn't Coke, Disney or MacDonalds come up with this myspace idea? It may be 'don't mix bricks with clicks' and that online strategies and new ideas are very different from the real world. The laws there don't apply here.

I think the key here is technology and it's ability to be harnessed by forward thinking business brains who often have a tech background. Conceive unique ways to do the same things in the real world but at powerful pace.

Youtube is another idea that the network powerhouses missed. Newsvine, Digg

Sharing in innovative ways comes from a continual experience of limitations and Web 2.0 provides a platform for a business mind to solve a social problem from the people up, not organisation out and get rid of those everyday limitations in real life by offering it online…you don't agree, then check out SecondLife.

What I am trying to arrive at is that I believe there is substance in Web 2.0 and for all it means and stands for…do life simpler, faster, just attract lots of eyeballs.

Open source technology and adsense has opened a pandora's box and enable new ways of sharing to be delivered faster, with a rush to open the Web 2.0 doors, saying come on in we are friends, no surveys or qualifying demographic questions, enjoy this cool social community for free…and often before the youth market analysis strategic meeting sessions at Coke have finished for the day.