The rise of blogging

Before I explain what Web 2.0 is. I need to explain the rise and popularity of blogging. The term blogging comes from “Web Log”. Dropping the ‘We’ you get ‘blog’. The act of writing, is ‘blogging’. It is personal page that anyone can read, join or post comments if allowed. It is were the owner is the author of their own material. It is an online journal and this site is an example of one.

There are now thousands of web logs or journals, called Blogs. Even directories storing people’s blogs in their databases to allow users to search. Sites such as Technorati and

This enabled anyone without much technical know-how to set up their own personal blog and connect with others doing the same thing.The reason why I needed to explain ‘Blogging’ is that it is prodominently a ‘social sharing’ activity.

Web 2.0 is the term to describe web sites that offer a real active community environment, not just a place to interact with other members and general visitors evey now and then. You are encouraged to use features that keep you connected and sharing each time you use the site.

This engagement is addictive, because rewards are so immediate and self satisfying. In this real community environment members are able to achieve a ‘well respected or popular’ social status within that community. It’s like the a collectively moderated ‘reality TV on steriods’. What supports this new social networking era is this new way we are using the web.

It is the coming together of open source technology (where programmers are able to view how a piece of software works and use that formula to make their own versions) without having to ask for permission. You can’t see what is behind Microsoft Outlook that gives Outlook it’s great features, because it’s kept as a secret. Open Source allows an environment of a ‘collective improvement of technology’ by developers ALL over the web, rather than a software company’s employees.

Basically, open source gives programmers and developers of software the ability to create many types of functionalites and cool features that you use on a web site, clicking around. The more you enjoy the site, the more you realize it is easier to use. One key success factor is that the site is enjoyable because it HAS more features for you to pay with and with more and more speed with which you experience it. A lot of thought and development has gone into creating that highly efficient user experience.

The easier to create those experiences with many individually created applications would be a tiresome task if you had to re-invent the wheel again and had to start from scratch because you couldn’t see someone else code (computer language that creates software). With open source it allows you to create many variations and customise each feature to each individual site. It’s faster and more efficient (not to mention more cost effective) of bringing more products to market on the web.

The aim of the new Web 2.0 technology is to create features, functionality and experiences on the web site that encourages ‘social networking’ at a rapid rate. The bigger the site scales the more productive the technology behind it is.


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