An introduction…

Welcome to Web 2.0 Blankie. I am Rachel Cook, Founder of a Web 2.0 start up (due to launch very shortly) and an advocate for ’social networking’.The latest technology innovations in the past couple of years, in web-based applications have facilitated people communicating at a higher level than I have ever seen before.

Now dubbed the second web, the positive impact on society is huge. The feeling of getting something back from being part of an active community online, is something really lacking in our real society today. Time for a genuine chat over the backyard fence, is a thing of the past.

It appears many people are turning to their computers, feeling disjointed, fragmented citizens, with only superficial polite discussion to show you had a good day, we seem to be just too busy to invest in more than anything else. Our real relationship with our ‘bricks & mortar’ society is unstable. How many people do you interact with each day that really ‘dig’ YOU.

It’s now the ‘Clicks & more Clicks society’ gaining enormous momentum and popularity. It’s triggering a flurry, with social sites being launch everyday. All us netizens can do is lap it up.

Web 2.0 technology is giving us cool tools that makes us feel like the whole web is our backyard connected to many backyards. You feel plugged in and you have many choices to be part of many active communities who are refreshingly welcoming and willing to say hello.


2 Responses to “An introduction…”

  1. Marquee Says:

    A good idea. I’ll be your official “reality” mascot 🙂

  2. web2point0blankie Says:

    Sure, great. I have checked out your blog/site…amidst the hype, i agree it’s got to be real and stay real. you have made me break out into a smile over all your posts, but i suppose somehow people are trying to revive the web to be popular again (more re-invention, than innovation???). I agree, eg. there’s nothing new about tags, ie. keywords, but what’s new is the way they are being used on the page, rather than in the meta-data and they get bigger the more they are used. (honestly, i don’t like how it’s presented when the words get tOO bIG and block out anything else)…

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