Imagine you are in the real world for a minute (some of you may say, I already am, some of you may need to unplug from your computer), and you tell a friend/work collegue something you are so passionate about, or have an idea about and your friend/work collegue tells another friend just how amazing you are and how much you know on a particular topic and that friend tells another friend and before you know it the 'grapevine' knows how good you are on the topic (say, I know a great fitness trainer, he's really into new age wellness and health and trains some really amazing people etc). All of a sudden, it comes back to you when you start getting queries about your knowledge.
Have you ever met just an everyday person and just thought, wow they are so interesting and amazing? And how other people you meet think the same way? Interesting people are everywhere, but we don't all get to search for them and read their knowledge or passions, it's just happens by word of mouth and refferal. Traditionally, it's only if a topic is hot or challenging that journalists seek out interesting people to interview, because they don't have the time nor the space in the newspaper to interview all the interesting people out there.
Enter the internet. In this world whatever you write or produce and published out on the internet is captured forever. Enter Web 2.0, and the tools I have been talking about enable this social web of chatter and more chatter. But the very unique and interesting thing is that this 'chatter' is that it is actually people reacting and interacting with a site and talking about it with other people. Other people, see this 'chatter' think hey I want to join in and the chinese whisper is recorded down in text and the conversation spreads like wildfire to a very large audience (hundreds, thousands, millions – if your good).
It does make you think about what you put down in text…hmmm
What has this got to do with "Deep infiltration of conversation in the new Web"?
Well, in the past if you went to a website and liked the content, you couldn't tell the owner about your feedback and more importantly comment on the content on the site, giving your opinions. Generally, owners of websites received feedback via a 'contact form' and you really didn't think that your comments would heard of or even taken seriously enough to have a full blown dicussion for others to join in.
However, with blogging you can post your knowledge on the web. Visitors can read this, comment, link to the post if they like and even subscribe to the content. Visitors can also talk about your post and provide a link to your post within their post. It's like a volunteer 'reciporcal' pat on the back on the content the blogger and the visitor have talked about on their blogs. (Great for the topic and even better for the writers).
Take a site like Newsvine…you can read, write and discuss the news. All this content being generated by users, gets spread out like 'fast auto-chinese whispers' (for science geeks out there, like neurons spreading the message from the brain) it's that fast, it's like a "conversation virus", out all over the web, as people talk about specific news and linking back and forth to the site and with each other, the conversation around just one article of news gets talked about not only on the site but spread out into the blogging community and beyond. This is deep infiltration. This is reaching everyday people and allowing masses of people to join in the conversation in small groups, like one big giant cocktail party with an open invitation to anyone that's interested. Guess what it's all free chatter that's traceable…
Whereas if you look at search engines, their rules make it so only the sites that have large traffic prevail, are the most famous (by their PR budget)… it's a cocktail party on invite (remember you have to look good too). In the social web, it is the most talked about that prevails (it's smart likeable content). 'Long conversations' are very important in Web 2.0, because to each person that enjoys passions in their lives they can reach out to more people, than they could ever meet in a lifetime, and share the same interests with a large audience from all over the web and from different countries. You can also reach out to 'the' most amazing people, that talk about you (that you would never imagine in your dreams would want to talk about you)!!! ie. scobilzer mentioned minti in his blog!!! Cool eh?
The key thing here is that the social web allows, links and pages from the users creative works to be viewed by many people. Web 2.0 sites enable this, encourages interaction, collective discussion and input, which is all captured and sent out into the internet ready for anyone out there ready to jumb into the conversation. And you can search anytime at technorati or feedster on what is being talked about at this very minute.
It's free to talk and spread the word?… Now that's Powerful.